Strategic narrative work, made public.
Podcasts, conversations and public artifacts from inside the advisor projects. Three companies. Three categories. Three audiences. Each one a strategic moment where the company needed a sustained public voice, and the advisor project that brought the team together to make it happen. The best parts are visual, watch the full episodes below.
Heidi HealthEp 01 · 48 min Care Beyond Barriers, a global podcast on the future of clinical AI.
Hosted by Christina Farr · with Dr Tom Kelly, Dr Hannah Allen, Dr Simon Kos
One of the hottest AI-health brands in Australian tech needed a sustained global voice as the category around it formed. I developed the concept, pulled together the strategy, then brought the internal team and external agency together to build a podcast that operates at the altitude of the category claim, not below it.
The episodes tackle the uncomfortable questions around AI accuracy, regulation, autonomous prescribing, and the future identity of the clinician, the conversations that needed to happen in public if AI-health was going to earn its category.
Outcome: a sustained editorial platform that scales with Heidi's commercial expansion. Live across YouTube, Apple Podcasts, Spotify and major distribution.
Harrison.aiFeatured · 42 min The Harrison.ai podcast, clinical AI at the edge of medical practice.
Harrison.ai, exploring clinical AI at the edge of medical practice. Harrison.ai is a global healthcare AI company developing AI solutions that support clinicians and improve patient care.
While at Harrison.ai I worked alongside the founders to build a sustained editorial voice for the company as it scaled across multiple geographies and capital events. The podcast worked as part of the category architecture, a place where the clinical AI conversation could happen at the depth the product demanded.
The episodes covered AI in radiology, pathology, IVF and global healthcare scaling, the strategic context most healthcare AI marketing skips.
Outcome: an editorial channel that supported $300M+ in capital raised and category leadership across ANZ, UK, EMEA, US and Asia.
Kyle & Jackie OFeatured · 35 min The on-demand show, the largest radio show in Australia, on every podcast platform.
Australia's #1 commercial breakfast radio show, in video form
When I led the relocation of The Kyle & Jackie O Show to KIIS in 2014, the operating model included the show's full transition to a sustained on-demand video and podcast presence, at a moment when most Australian radio shows treated digital distribution as an afterthought.
Building the show's distribution architecture across video platforms was part of what turned it into a daily ritual for the audience, not just a morning radio segment.
Outcome: cumulative audience of 818,000 across radio, podcast and video; the largest commercial breakfast show audience in Australia.
Podcasts are part of how brands earn category authority in the AI era. The advisor project usually starts with the question: what would your audience need to hear from you over the next 12 months for the category to belong to you? The answer is rarely a podcast, but when it is, the work to build it well is real.
Milestones across the portfolio.
Recent public proof points from the companies in the advisory practice, capital, category and the moments that follow the work.
Harrison.ai
US$112M Series C funding round.
Annalise.ai · Nasdaq
Medicare payment secured for CT Brain AI.
Heidi Health
Launches Evidence and acquires AutoMedica.
Talk through a podcast strategy.
A 30-minute conversation about whether sustained editorial work is the right move for your brand and your category, and if it is, what it would take to do it well.
Open to two new advisory partners this quarter. Workshops by invitation.