‍Former Chief Brand & Growth Officer → Strategic Advisor to Founders & CEOs‍

Category design, go-to-market systems, and scaling APAC brands into the US. I help founders and CEOs design the category they compete in, build marketing and growth systems, and scale their brands and products confidently into new markets, with a strategic focus on the US.

This is not marketing execution.This is strategic clarity, category creation, and go-to-market systems at senior leadership level, trusted by leading global brand including Heidi Health, Harrison.ai, Annalise.ai, Movember, The Kyle & Jackie O Show, and KIIS.

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“My role isn’t to add more activity. It’s to remove confusion so founders and CEOs can see the game clearly and build systems that scale.”

I work with founders and CEO's from the likes of Heidi Health and Harrison.ai at moments where the next decision really matters - designing the category they compete in, aligning brand, marketing, and go-to-market systems, and building strategic frameworks that replace noise with clarity as the business scales. This work often centres on high-stakes product and brand launches, as well as global expansion - particularly helping APAC brands enter the US with credibility, confidence, and a defensible position from day one.

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"Simon helped us scale Harrison.ai into a global success story." Peter, CCO, Harrison.ai

Across Harrison.ai and its portfolio companies Franklin.ai and Annalise.ai, as an advisor. I worked alongside the founding team to define the founder narrative and category position, aligning strategic clarity, positioning, and decision-making at scale.That clarity became a compounding advantage, supporting sustained 300% year-on-year growth, $300M+ in capital raised, and the journey to unicorn status.

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"Simon led the biggest media launch of the last decade. His skill set is unique to any brand looking to own its space." KIIS

I didn’t just launch KIIS in Australia - I helped create a cultural moment. By bringing The Kyle & Jackie O Show to its new home, I led one of the most consequential media launches of the decade, capturing national attention, breaking ratings records, and reshaping the landscape of radio.

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CX & Loyalty Consultants.


"Simon is regarded as one of APAC's top strategic advisors for growth. His strategies are invaluable for rapid scaling." JC, Co-founder, Movember

In 2012, alongside the Movember co-founder JC, I helped turn a launch campaign into a national cultural moment, including projecting the iconic moustache onto Big Ben. Through sharp storytelling and sustained brand momentum, we sparked a nationwide conversation and raised a record-breaking ÂŁ20M+ in just four weeks.

"People don’t remember tactics for long.
They remember what a brand stood for - and how it made them feel."

The goal isn’t visibility.
It’s clarity so strong the market can’t ignore you.

In crowded categories, the brands that win are category-defining. I work with founders and CEOs to shape conviction-led brand strategy, craft investor narratives that stand up to scrutiny, and build long-term brand momentum that translates into sustainable growth.

Global Brand Launches
Positioning & Narrative
Global Product Launches
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From Idea to Iconic Brand Launch

The strongest brands don’t simply launch. They enter the market with intent. In crowded categories, even exceptional products fail without clear positioning and a coherent narrative that signals why they matter.

My role is to advise founders and leadership teams on the strategic foundations behind launches - defining category position, shaping the narrative, and sequencing go-to-market decisions so momentum builds before launch. Done well, launches don’t chase attention. They create expectation, conviction, and demand that compounds over time.

Best times to post for improve loyalty.

Building Hype. Talkability. Investment. Harrison.ai

Markets don’t reward noise. They reward clear positioning and a coherent narrative. If customers or investors can’t quickly understand what you stand for, momentum stalls.Survival at scale isn’t just about product quality. It’s about owning the narrative, making deliberate strategic choices, and ensuring the market understands your position without explanation.

My work focuses on shaping the strategic stories that earn belief, attract capital, and create durable momentum - turning clarity into leadership over time.

Grow your Loyalty program.

"Build a Tribe, Not Just a Customer Base." Heidi Health

Loyalty isn’t a tactic. It’s the outcome of a clear strategy. Sustainable growth comes from turning one-time buyers into long-term advocates through conviction, relevance, and trust.

My work focuses on designing the strategic foundations behind global brand moments, communities, and loyalty systems that deepen connection and increase lifetime value. When customers feel genuinely aligned to a brand’s position, they don’t just return — they bring others with them.

Trusted by Heidi Health, Harrison.ai, KIIS, ProcurePro, 2DayFM, WestHQ, The Kyle & Jackie O Show, and Movember.

At scale, brand and go-to-market are clarity problems, not visibility problems. My role is to work with founders and executive teams to define category position, strategic narrative, and go-to-market architecture so decisions are simpler, teams align faster, and growth compounds with less friction.Brands that stay confused lose relevance. The ones that clarify their position and lead with conviction endure.

“Simon didn’t just launch the brand his GTM Playbook helped us create strategic noise and buzz!” WestHQ

Brand and go-to-market strategy should be simple, focused, and deliberate. The goal isn’t to be everything to everyone, but to be clearly relevant to the right audience - reducing complexity and solving real business problems with clarity and intent. A strong brand isn’t a campaign.
It’s a coherent story experienced across every customer touchpoint.

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Loyalty has increased our ROI from customers.
Review from customers about their new loyalty program.

"Clarity is what makes a business impossible to ignore - especially for founders scaling into crowded markets." Simon Greally

KIIS Launch: Breaking Records, Making Headlines, Defining an Era.

The launch of KIIS wasn’t just a media event it was the most successful media brand launch of the last decade. With a fresh approach, Simon helped transform listener engagement, ignited the airwaves, and set a new benchmark for the industry.

Mastering the Art of Rebranding And Making It Impossible to Ignore.

This rebrand and launch were both highly successful and profitable. Simon uncovered and addressed critical gaps, securing a strong competitive edge and accelerating revenue growth.

Harrison.ai: The Brand That’s Changing Medicine Worldwide.

Simon spearheaded Harrison.ai’s growth journey, redefining its brand and marketing framework to drive both global and local expansion. Using the strategic playbook, we positioned the brand as a leader in healthcare AI, transforming it into an Aussie unicorn.

"A credible idea makes people believe. An emotional idea makes people care. The right story makes people act." Annalise.ai

Brands aren’t forgotten because they’re quiet. They’re forgotten because they’re unclear.

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Marketing Team

In the Rise to the Challenge podcast, I reflect on a core belief that has shaped my work at leadership level: "markets are won on perception, not products."

Drawing on experience spanning elite sport - including time with the Wests Tigers and NSW Waratahs and senior brand and growth leadership roles across APAC, the discussion focuses on decision-making under pressure, leadership clarity, and how category-defining brands are built over time.The conversation is less about tactics, and more about how leaders think, particularly at moments where clarity, conviction, and positioning determine long-term outcomes.

Unignorable - A Strategic Perspective on Category, Clarity, and Scale

Unignorable is about what endures in markets - clarity, narrative, and disciplined go-to-market thinking. Built from advising founders and CEOs through launch, scale, and global expansion.

Sign up and pre-order today to discover proven strategies for scaling your brand, creating demand, and making your business impossible to ignore.
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Proven Frameworks - Discover actionable models that have propelled brands to success, tailored for fast-growing companies.
Strategies for Scaling - Learn how to leverage analytics and insights to make informed decisions that drive sustainable growth.
Real-World Case Studies - Gain inspiration from successful brands and their journeys, illustrating how these marketing models have been effectively implemented.


Strategic advisor to founders and CEOs building category-defining, global businesses.Where clarity becomes growth.
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Email:hello@simongreally.com

Simon Greally© All rights reserved, 2024.