The independent voice in the room, aligning strategy, narrative, brand architecture and growth systems to shape market perception.
Trusted by Harrison.ai, Heidi Health, Movember, Kyle & Jackie O, KIIS and Triple M.
As a former global CMO, I advise founders and CEOs at pivotal moments, bringing strategy, narrative, brand and growth together to build category leadership. Working across ANZ and the US, I create the clarity and momentum needed so the market understands the scale of what you’re building and why it matters.
Open to two new advisory partners this quarter. Workshops by invitation.
Previously Chief Marketing & Growth Officer · Chief Brand Officer · Chief Executive Officer · Founder · Investor · Advisor
Click any name to see the case study.
Most CEOs don’t have a marketing problem. They have a narrative, category or growth problem, and they’re using marketing spend to fix it.
$300M+ raised
In capital supported as Global CMO and Strategic Brand & Growth Advisor at Harrison.ai.
100+ countries
Heidi Health global brand expansion as the AI-health category formed.
$40M+ year one
Revenue uplift from the KIIS media launch, the largest in Australia of the decade.
The peer voice from inside the rooms where the work happens, narrative, brand architecture and the AI-native growth practice that compounds across every engagement.
Simon helped us scale Harrison.ai into a global success story.
Simon led the biggest media launch of the last decade. His skill set is unique to any brand looking to own its space.
Helped build a global tribe, not just a customer base.
Simon didn't just rebrand, his blackbook got lots of people talking and created strategic noise and buzz.
Twenty years across AI-health, media, consumer and venture-backed companies.
Global CMO at Harrison.ai through $300M+ raised. Co-founded Indy, which recently sold as part of a $35M transaction. Launched KIIS in Australia, the largest media launch of the decade. Ran The Kyle & Jackie O Show, Australia’s highest-rating commercial breakfast radio show. Led the Movember UK launch.
Today I advise a small number of founders and CEOs through the same moments. Independent counsel alongside your marketing, growth and operations leaders, so you get the outside perspective senior decisions need.
The work that shapes how I advise founders today.
A selection of the engagements that taught me what category creation looks like under real commercial stakes.
Launching KIIS in Australia and relocating The Kyle & Jackie O Show.
Brought the KIIS brand from the US to Australia, rebranding MIX106.5 and relocating Australia's biggest radio show. Led launch strategy, the rebrand, the show relocation, and the operating model that ran it for the first 18 months.
Launching Movember UK and turning the movement international.
Helped launch and scale Movember UK during the campaign that turned the movement into a genuinely international cultural phenomenon. End-to-end marketing and communications across national media, partnerships, community mobilisation and storytelling.
Advising Heidi Health through its global evidence launch into 100+ countries.
One of the hottest AI-health brands in the Australian tech ecosystem, scaling internationally as the category around it forms. Advising on narrative, category claim and AI-era growth systems as Heidi expands across markets.
Scaling the global brand through more than $300M raised, including Australia's largest-ever Series B at $129M.
Renaming and repositioning a 50-year-old club brand into one of Australia's largest contemporary hospitality groups, driving 10% year-on-year growth on a $100M+ revenue base.
Co-founded and led Indy, the growth marketing and data science company. Recently sold as part of a $35M transaction.
Marketing helps you reach the market. Narrative helps the market understand why you matter.
Narrative is what turns your product into a category, your category into a market position, and that market position into capital, revenue and enterprise value.
This is especially true in AI. The companies that lead categories from here will be the ones that decided to lead them, with conviction, before the analysts gave permission. The ones that wait for the market to define their position rarely get to choose what it becomes.
The advisory work exists to help founders and CEOs do the hard work of getting this right, sharper story, clearer category, stronger market authority, more efficient growth.
Twenty years of work that moved markets, money and people.
Helped scale Harrison.ai through more than $300M raised, including Australia's largest-ever Series B at $129M.
Led the KIIS launch and the relocation of The Kyle & Jackie O Show, delivering a $40M revenue uplift in the first year.
Co-founded Indy, the growth marketing and data science company that recently sold as part of a $35M sale.
Helped launch Movember UK in 2012, one of the most successful international campaigns in Movember's history.
Led the rename and rebrand of a 50-year-old club brand into West HQ, driving 10% year-on-year revenue growth on a $100M+ revenue base.
Advising Heidi Health through its global evidence launch into 100+ countries, one of the hottest AI-health brands in the Australian tech ecosystem.
You set the vision. I align the business to shape how the market sees it.
Working alongside you and your executive team, I bring narrative, brand, marketing and growth into alignment so the business moves with clarity, consistency and momentum.
With the CEO
Strategic partnerFraming the problem, setting direction, owning the outcome. Strategic alignment on positioning, category, narrative and growth. Typically kickoff, midpoint, final, plus ad-hoc strategic calls.
With the executive team
Working partnerHead of marketing, head of growth, head of operations, COO. Side-by-side, weekly working sessions, hands-on collaboration. They bring inside knowledge of the company. I bring senior outside perspective. The output is built together.
With the board, when needed
Strategic counselBoard narrative, investor narrative, presenting positioning and category work to investors and directors when the moment requires it. Standing presence in board meetings during raises or strategic inflection points.
For heads of marketing, growth and operations:
The work happens alongside you, not over you. The strategic clarity it creates makes your job easier, not harder, sharper direction from above, clearer permission to execute below. You're an active co-author of the strategy, not the subject of it.
Strategy and senior decisions are inside the work. Execution and team management are outside.
What I advise on and help decide.
- Narrative and positioning strategy
- Category design and architecture
- Growth architecture and GTM model
- Capital raise and investor narrative
- Brand strategy and architecture
- Founder and executive positioning
- Board and investor communication
I produce the strategic artifacts that come out of these decisions, positioning documents, narrative frameworks, GTM maps, investor narratives. These are outputs of the work, not the work itself.
What I don't do.
- Campaign management
- Media buying or performance marketing
- Content production or copywriting
- PR or social media execution
- Agency briefing or production management
- Day-to-day marketing operations
- Team management or hiring
If you need execution capacity, you need an agency or a head of marketing. The strategic clarity from this work makes both work better.
The work that shapes how I advise founders today, across capital raises, category launches, brand repositions and global scale.
The moments behind the work.
Three real moments from the campaigns and launches that shaped how the practice operates today, category creation under pressure, narrative that scales globally, and rebrand work that becomes commercial advantage.
Australia's fastest app download in APAC
30,000 downloads in 2 weeks · 2014
The category conversation
On scaling AI-health globally
Defined the global narrative for AI-powered radiology and pathology.
$300M raised in three years.
Three moments. Three different categories. Same operating model.
Three pathways, built for founders, executive teams and boards.
Whether you need a senior strategic partner for a specific moment, an ongoing voice ingrained in your business, or compressed strategy work delivered to your team, there's a clear pathway for each.
The Advisory Project
For a specific strategic moment, your capital raise, category launch, repositioning, brand architecture or GTM reset.
Embedded with you and your executive team to make the critical decisions. You leave with conviction, alignment and a plan your team can run.
Founders and CEOs facing a specific high-stakes moment, where senior strategic counsel is needed for the duration.
A Series A founder preparing for Series B. Six weeks. Investor narrative, brand architecture, category positioning.
The Advisory Retainer
Ingrained in your business as a standing senior voice. Weekly strategic time with you. Working sessions with your executive team. Standing presence in your board moments.
The kind of relationship where the advisor is useful in the moment a decision needs to be made, not just at the scheduled meeting.
Founders and CEOs who want senior strategic counsel ingrained across a period of growth, raises, repositions or scale.
A scaleup CEO who needs standing senior counsel across narrative, growth and board moments.
Workshops & Strategy Intensives
Compressed strategic work for marketing, growth and operations teams, boards, or full executive teams, built around a specific decision your team needs to make.
Includes executive team intensives, board strategy sessions, founder cohort workshops, and the AI-Native Growth Intensive.
Marketing, growth, operations and executive teams, boards, and founder cohorts who need senior strategic work in a compressed format.
A CEO and executive team working through repositioning before a relaunch. Two-day intensive. Decision-driven.
Most advisory engagements begin with a short scoping conversation. Workshops are scoped in a separate 20-minute call covering the decision, audience, dates and format. If we're not aligned, you'll leave with a sharper read on the problem and a recommendation for someone better suited.
Founders, CEOs and operating leaders across AI, technology, media, hospitality and consumer brand, at the moments that matter most.
Usually one of five moments:
- Raising capital and needing a sharper investor narrative
- Launching or repositioning around a clearer category
- Moving from founder-led growth to a scalable system
- Building authority in a noisy or technical market
- Connecting narrative, category and growth to revenue
Industries: AI, health-tech, SaaS, consumer brand, media, marketplaces, founder-led scaleups.
The US–AU corridor.
Where the practice has particular depth: Australian companies scaling into the US, and US founders entering APAC. The Harrison.ai work supported $300M+ raised from international capital, including Australia’s largest-ever Series B. The Heidi Health work supports a 100+ country expansion with the US as the focus for the next phase of growth. The pattern across both: AI-era companies built in Australia, claiming global category at the moment the category forms.
Recent thinking, in shorter form.
Shorter, more frequent posts on what I'm seeing across the advisory practice, AI category formation, narrative patterns, the new operating model for growth.
Follow on LinkedIn →Midjourney moving into medical imaging is a fascinating signal.
Not because it proves MRI gets replaced tomorrow. It doesn’t. And in healthcare, that kind of claim has to earn its way through clinical evidence, regulation,…
🚨 𝗗𝗘𝗕𝗔𝗧𝗘: Who has the better World Cup rollout?
Adidas or Nike? 🤔 My vote = Nike 👏👏👏
Came across this from Marc Stcherbina. Brilliant.
Such a refreshing take on handling pressure – and one that transcends sport and lends itself perfectly to the business world. AFL superstar Bailey Smith gets…
Marketing in 2030
How to design, build and run the leaner, sharper, AI-native marketing function the next era of growth demands.
A forward-projection from twenty years inside AI, tech and media, and the advisory rooms where the next five years are actually being decided. What the function looks like when AI is the default, not the adjunct. Where the strategy lives when execution becomes agentic. Who founders need next to them when narrative decides everything.
The end of the marketing department as we know it.
Why "marketing" stops being a function and starts being an architecture distributed across product, narrative, capital and category.
The rise of the founder-led narrative.
When execution becomes agentic, the only durable advantage is who the founder is, what they believe, and the category they refuse to share.
The independent voice in the room.
Why senior strategic counsel, not headcount, becomes the highest-leverage move founders make in the next five years.
Be first to know when it ships. Get the first chapter when the manuscript is ready.
Keynotes, panels and founder forums on narrative, brand architecture and AI-era growth systems.
Speaking at AI conferences, founder communities, VC portfolio days, executive forums and board offsites. Talks draw from operating experience at Harrison.ai, the launch of KIIS, the Movember UK campaign, and the patterns showing up across the companies in the advisory portfolio today.
Book a call.
A 30-minute conversation about where you are, what you're trying to build, and whether this is the right fit for senior counsel on what comes next.
Not sure which fits? Start with a general scoping call →
Open to two new advisory partners this quarter. Workshops by invitation.