Marketing, Momentum, and Making Brands Unignorable.

Most brands don’t fail because of a bad product—they fail because their message doesn’t cut through. Standing out isn’t about being louder; it’s about owning a category, crafting a narrative that investors believe in, and building loyalty that turns customers into advocates.

That’s where Simon comes in: He helps ambitious brands launch with impact, attract investment, and create lasting customer loyalty. Whether it’s defining a go-to-market strategy, shaping investor positioning that opens doors, or designing retention programs that turn customers into superfans—every strategy is built for momentum, influence, and scale.

If your brand isn’t being talked about, it’s being ignored. Let’s change that.

Simon's Story

With a track record of scaling local success into global dominance, his expertise sits at the intersection of marketing, brand, and high-growth strategy.

In 2014, he led the launch of KIIS FM, leading The Kyle & Jackie O Show to its new home and delivering one of Australia’s most successful media takeovers. Two years earlier, he helped launch Movember UK, leading the comms team  that raised £20m+, in one month and put men’s health on the world stage.

More recently, Simon has positioned Harrison.ai, Annalise.ai, and Franklin.ai as leaders in healthcare AI. His work at Harrison.ai helped turn it into a billion-dollar brand, redefining innovation in the industry.

Before building brands, Simon was building a career in elite sports. A former professional athlete with the Wests Tigers and NSW Waratahs. The discipline, resilience, and competitive edge that shaped his career in sport now fuel his approach to brand strategy, category leadership, and high-growth execution.

6
Unicorns Worked With
9
Brands Scaled to Over $10 million
16
Global Markets Entered

Vision

Simon envisions a landscape where his battle-tested marketing and brand frameworks empowers visionary C-suite executives to turn their businesses into unicorns—faster than ever.

11+
Product Launches
9
Brand Launches in Australia
$170m+
Capital Raised for Brands
Image of Identify team.
Image of Identify. team.
Image team.

Meet Our Small but Mighty Team Driving Big Results

Image staff.

Simon Greally

Marketing & Brand
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Caleb Kingston

Brand & PR Coordinator
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Alice Grenfell

Accounts & Operations
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Micheal Tutoka

Marketing Coordinator

Unlock Your Brand’s Marketing Power with Simon's New Book 'Unignorable'!

'Unignorable: The Art of Building a Brand That People Can’t Stop Talking About', is coming soon.

Sign up and pre-order today to discover proven strategies for scaling your brand, creating demand, and making your business impossible to ignore.

Be the first to get it—secure your copy now.
Pre-order today
Proven Marketing Frameworks - Discover actionable models that have propelled brands to success, tailored for fast-growing companies.
Data-Driven Strategies for Scaling - Learn how to leverage analytics and insights to make informed decisions that drive sustainable growth.
Real-World Case Studies - Gain inspiration from successful brands and their journeys, illustrating how these marketing models have been effectively implemented.