🚀 Building Brands That Are Impossible to Ignore.

Simon Greally builds brands that dominate. A private marketing and brand consultant, he partners with C-level executives, ASX-listed companies, top VCs, & disruptors to craft investment-ready narratives, launch category-defining brands, & create customer loyalty that lasts. With a track record of building and scaling unicorns, he’s led some of APAC’s most iconic launches—including KIIS, The Kyle & Jackie O Show, Movember, Franklin.ai, & Harrison.ai—turning them into powerhouse brands.

Work With Simon

"Marketing is not a battle of products. It’s a battle of perceptions."

🚀 Want to build unstoppable hype? Your brand is the single most valuable investment in your business. I focus on three things—because they work.

🔹 Brand & Product Launches – Create demand, build buzz, and turn products into must-haves.
🔹 Investor Positioning & Narrative – Craft messaging that gets your brand noticed and investor-ready.
🔹 Loyalty & Retention Programs – Turn customers into superfans who buy again and spread the word.

🔥 Launching, scaling, or building brand obsession? Let’s make it happen.

"Simon helped us scale Harrison.ai into a global success story."— Peter, CCO, Harrison.ai

At Harrison.ai and its portfolio companies Franklin.ai and Annalise.ai, he didn’t just market—he made the founder story impossible to ignore. Through bold storytelling and brand positioning, he amplified their message to the world, driving 300% YOY growth, helping secure $177M+ (AUD) in capital, and propelling the company to unicorn status.

"Simon led the biggest media launch of the last decade. His skill set is unique to any brand looking to own its space."

He didn’t just launch KIIS FM—he created a cultural phenomenon. Bringing Kyle & Jackie O to a new home, he led one of the most electrifying media brand debuts of the decade, capturing national attention and reshaping Australian media.

"Simon is regarded as one of APAC's top CMOs. His strategies are invaluable for rapid scaling."— JC, Co-founder, Movember

In 2012, he led comms and launched Movember UK—helping turn it into a cultural movement, even projecting a Mo onto Big Ben. Through razor-sharp storytelling and brand momentum, it ignited a conversation that drove a record-breaking £20M+ in just four weeks.

“People will forget what you said, people will forget what you did, but they will never forget how you made them feel.”

This isn’t about just ‘getting your business out there’—it’s about making it impossible to ignore. In a market full of noise, category-defining brands win. Whether it’s launching a brand that dominates, crafting investor narratives that secure funding, or turning customers into a cult-like following through loyalty programs, Simon's GTM strategies create impact, influence, and momentum.

Growth you membership program with Identify.

From Idea to Iconic

The best brands don’t just launch—they make an entrance. In a crowded market, even great products can go unnoticed without the right strategy.

Helping brands break through with strategic positioning, compelling storytelling, and momentum-building marketing that creates demand before launch.

From product drops to category-defining campaigns, he ensures brands aren’t just seen—they’re anticipated, talked about, and sought after.

Hype. Talkability. Investment.

If people aren’t talking about you, you don’t exist. Whether it’s customers or investors, visibility is everything. The right story sparks interest, builds hype, and creates momentum.

‍Survival isn’t just about a great product—it’s about owning your narrative, seizing every opportunity, and making sure your brand is impossible to ignore.

Crafting stories that attract capital, ignite conversations, and turn brands into market leaders.

Build a Tribe, Not Just a Customer Base.

Loyal customers aren’t just buyers—they’re the foundation of sustainable growth. A strong retention and loyalty strategy turns one-time buyers into brand advocates who spread the word and keep coming back.

Designing customer engagement strategies, brand communities, and loyalty programs that create deeper connections and long-term retention. When customers feel part of a brand, they don’t just buy again—they bring others with them.

Trusted by the Minds Behind Harrison.ai, KIIS, Annalise.ai, 2DayFM, WestHQ, Movember & Franklin.ai.

Marketing isn’t just about visibility—it’s about scaling category leaders by turning branding into a powerful growth engine. With high-level strategic guidance, C-level executives can amplify their message, expand their influence, and drive real business impact.What Happens When You Partner Up?
✅ Your brand transforms into a high-converting growth engine aligned with customer needs.
✅ Your marketing & brand team evolves into a revenue-driving powerhouse focused on customer-first growth.
✅ Your customers become loyal ambassadors, amplifying your brand’s message and impact.

"Confusion in Marketing Costs You Customers."
Brands that clarify their message and align with customer needs don’t just compete—they win.

“Simon didn’t just launch the brand —his GTM Playbook helped us create strategic noise and buzz!”

Marketing and brand strategy should be simple, focused, and effective. The goal isn’t to be everything to everyone—but to be something to someone. This approach cuts through complexity, solving real business challenges with clarity and impact.
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“Your brand is a story unfolding across all customer touch-points.”

See The Proof

"Marketing is a battle for attention. Make your business impossible to ignore."

KIIS Launch: Breaking Records, Making Headlines, Defining an Era.

The launch of KIIS wasn’t just a media event—it was the most successful media brand launch of the last decade. With a fresh approach, Simon helped transform listener engagement, ignited the airwaves, and set a new benchmark for the industry.

Mastering the Art of Rebranding—And Making It Impossible to Ignore.

This rebrand and launch were both highly successful and profitable. Simon uncovered and addressed critical gaps, securing a strong competitive edge and accelerating revenue growth.

Harrison.ai: The Brand That’s Changing Medicine Worldwide.

Simon spearheaded Harrison.ai’s growth journey, redefining its brand and marketing framework to drive both global and local expansion. Using the strategic playbook, we positioned the brand as a leader in healthcare AI, transforming it into an Aussie unicorn.

"A credible idea makes people believe. An emotional idea makes people care. The right story makes people act."

If your brand isn’t being talked about, it’s being forgotten. Let’s change that.

Cut Through Noise?