‍Building Brands That Are Impossible to Ignore‍

Award-winning marketing, media & brand expert, and former CMO behind some of APAC’s most iconic brand launches.

‍I’m a brand growth advisor who helps bold tech companies turn standout brands into iconic ones. Over the past decade, I’ve launched and scaled some of the most culturally resonant and commercially successful brands across APAC from launching KIIS FM and driving $32M+ profit in year one, to leading The Kyle & Jackie O Show, Movember UK’s £27M campaign, and building Harrison.ai’s brand from the ground up, helping it raise $300M+ and reach unicorn status in under three years.

If you’re building a category leader and want your brand to drive real revenue, let’s talk.

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"Marketing is not a battle of products. It’s a battle of perceptions."

I help bold tech companies launch, scale, and position their brands to win turning brand into a growth engine that drives real revenue.Here’s how:

‍→ Brand Launches & Scaling: From zero to standout, I build brands that break through and lead categories.
‍→ Revenue-First Marketing Strategy: No fluff. No vanity metrics. Just systems that convert and scale.
‍→ Media Positioning & Loyalty: Craft the perception, trust, and emotional pull needed to drive loyalty and long-term value.

I also help founders future-proof with AI-native marketing infrastructure, so brand and growth compound over time. If you’re launching, scaling, or repositioning, I’ll help turn your brand into your most valuable commercial asset.

"Simon helped us scale Harrison.ai into a global success story." Peter, CCO, Harrison.ai

At Harrison.ai and across its portfolio companies Franklin.ai and Annalise.ai. I didn’t just market. I made the founder story impossible to ignore.Through bold storytelling, sharp positioning, and relentless clarity, I amplified our message to the world driving 300% YoY growth, helping secure $300M+ in capital, and propelling the business to unicorn status.

"Simon led the biggest media launch of the last decade. His skill set is unique to any brand looking to own its space."

I didn’t just launch KIIS FM I helped create a cultural phenomenon. By bringing Kyle & Jackie O to their new home, I led one of the most electrifying media launches of the decade capturing national attention, breaking ratings records, and reshaping the face of Australian radio.

"Simon is regarded as one of APAC's top CMOs. His strategies are invaluable for rapid scaling." JC, Co-founder, Movember

In 2012, I led comms and launched Movember UK, helping turn it into a cultural movement (we even projected a Mo onto Big Ben). Through razor-sharp storytelling and relentless brand momentum, we sparked a national conversation that drove a record-breaking £20M+ in just four weeks.

“People will forget what you said, people will forget what you did, but they will never forget how you made them feel.”

It’s not about getting seen it’s about being impossible to ignore.

In a market full of noise, category-defining brands win. I help launch brands that dominate, craft investor stories that raise capital, and build cult-like loyalty that drives real growth.

Growth you membership program with Identify.

From Idea to Iconic

The best brands don’t just launch they make an entrance. In a crowded market, even great products can go unnoticed without the right strategy.

Helping brands break through with strategic positioning, compelling storytelling, and momentum-building marketing that creates demand before launch.

From product drops to category-defining campaigns, he ensures brands aren’t just seen they’re anticipated, talked about, and sought after.

Hype. Talkability. Investment.

If people aren’t talking about you, you don’t exist. Whether it’s customers or investors, visibility is everything. The right story sparks interest, builds hype, and creates momentum.

‍Survival isn’t just about a great product—it’s about owning your narrative, seizing every opportunity, and making sure your brand is impossible to ignore.

Crafting stories that attract capital, ignite conversations, and turn brands into market leaders.

Build a Tribe, Not Just a Customer Base.

Loyal customers aren’t just buyers—they’re the foundation of sustainable growth. A strong retention and loyalty strategy turns one-time buyers into brand advocates who spread the word and keep coming back.

Designing customer engagement strategies, brand communities, and loyalty programs that create deeper connections and long-term retention. When customers feel part of a brand, they don’t just buy again—they bring others with them.

Trusted by the Minds Behind Harrison.ai, KIIS, Annalise.ai, 2DayFM, WestHQ, Movember & Franklin.ai.

Marketing isn’t just about visibility, it’s about turning brand into a growth engine that scales category leaders. With sharp, strategic guidance, I help C-level teams amplify their message, expand their influence, and drive real commercial results.

When we work together, your brand becomes a high-converting engine aligned to customer needs. Your marketing shifts from support act to revenue driver. And your customers become your loudest advocates.Confused brands lose customers. The ones who clarify, connect, and stay customer-first? They win.

“Simon didn’t just launch the brand his GTM Playbook helped us create strategic noise and buzz!”

Marketing and brand strategy should be simple, focused, and effective. The goal isn’t to be everything to everyone but to be something to someone. This approach cuts through complexity, solving real business challenges with clarity and impact.
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“Your brand is a story unfolding across all customer touch-points.”

See The Proof

"Marketing is a battle for attention. Make your business impossible to ignore."

KIIS Launch: Breaking Records, Making Headlines, Defining an Era.

The launch of KIIS wasn’t just a media event it was the most successful media brand launch of the last decade. With a fresh approach, Simon helped transform listener engagement, ignited the airwaves, and set a new benchmark for the industry.

Mastering the Art of Rebranding And Making It Impossible to Ignore.

This rebrand and launch were both highly successful and profitable. Simon uncovered and addressed critical gaps, securing a strong competitive edge and accelerating revenue growth.

Harrison.ai: The Brand That’s Changing Medicine Worldwide.

Simon spearheaded Harrison.ai’s growth journey, redefining its brand and marketing framework to drive both global and local expansion. Using the strategic playbook, we positioned the brand as a leader in healthcare AI, transforming it into an Aussie unicorn.

"A credible idea makes people believe. An emotional idea makes people care. The right story makes people act."

If your brand isn’t being talked about, it’s being forgotten. Let’s change that.

Cut Through Noise?